Audience Profiling

A media product is made to be consumed but you have to know what audience to aim for. In This Moment aim for the crossover of the hard rock genre and metal genre, giving them an audience age of 15 to 53. I would be aiming for the same kind of age range.
They are related and advertised along a lot of bands - Maria also does collaboration with other bands, for example:
Papa Roach - Gravity
Five Finger Death Punch - Anywhere But Here
Motionless In White - Comtempress
Red Dragon Cartel - Big Mouth
P.O.D - Criminal Conversations
They did a huge american tour with Papa Roach & Five Finger Death Punch to help further advertise their album.
They are also considered part/related of the 'new grave' movement of bands, which Motionless in White are considered a part of. In the video 'Whore' the lead singer of Motionless in White was one of the main characters and New Years Day's videos are advertised alongside In This Moments. This means that In This Moment have a broad audience and have range of audience to target.
Out of their audience I would be targeting the new grave audience as they are younger side of the metal genre and are therefore more likely to listen,research the band and buy the CD/Merch.
I would target this audience by releasing a single on youtube with the music video and have it connected to a few of the similar bands the same way In This Moment has as my audience would then click on the video and watch. I would also promoted the single through music magazines and through social media - mainly Facebook and Instagram.