Question // 2/3/4 - Evaluation

Question 1 // Evaluation

Video production feedback

The candidate demonstrates excellence in the creative use of most technical skills allowing level 4 to be reached as best fit. The production clearly fulfils the task and fits the chosen genre demonstrating an excellent awareness of codes an conventions of the music video in branding the artist with close ups with careful lip synching.

A clear understanding of the genre gained by research allows the candidate to create a music video which targets an audience that would like the metal genre of music.  Editing skills are excellent and the style and pace of the video are appropriate to the genre.  Use of mise-en-scene is considered. Hair and make up are used to construct a persona to brand the artist and props re-inforce the themes of the video and song. Framing and composition are used effectively to create cropped shots that intrigue the viewer and allow a focus on the artist. Lip synching is achieved with excellent skill and is a key success in the video which fulfils its purpose therefore material shot is appropriate to the task. Some shots changed so they are on their side are les successful and the narrative could have been clearer.  Time lapse shots of a tree show experimentation. The shots are quite abstract and link with the genre. Use of the camera is proficient.    Audience feedback should allow the candidate to consider the effectiveness of these. The candidate worked alone on all aspects. 32/40

Music Video // Finished Product

Final Product // Product Poster

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